health promotion

We empower health advocates

GRACE creates lasting health impacts across broad populations through innovative, scalable health programs. By directly engaging the public and empowering academic institutions and hospitals, we serve as a catalyst to educate and motivate individuals, families and their communities to adopt lifelong healthy behaviors.

The roots of our public health programming began when Sid Lerner, a former advertising executive, founded The Monday Campaigns in order to address the epidemic of preventable diseases. The first campaign, Meatless Monday, was launched in 2003 in association with the Johns Hopkins Center for a Livable Future and is now active in over forty countries. Using the latest techniques in communication and education, the Monday Campaigns leverage the weekly “fresh start” mindset to help people initiate and sustain a wide range of healthy behaviors including tobacco cessation, physical activity, healthy eating and stress management. We provide research, case studies and promotional material that help organizations incorporate the Monday concept into their own programs.

Meatless Monday
Move It Monday
Destress Monday
Kids Cook Monday
Quit Stay Quit Monday
Caregiver Monday

Public Health Schools

Training in the art and science of marketing and advocacy is crucial for public health leaders to create population-level health changes. Evidence-based health marketing techniques have been integrated into the educational curricula at Johns Hopkins, Syracuse and Columbia Universities through their Lerner Centers for Public Health Promotion. They also apply these techniques to the implementation of on-the-ground health promotion programs that are making positive health impacts in the US and around the world.

Lerner Center for Public Health Promotion
John Hopkins Bloomberg School of Health
Columbia Mailman School of Public Health


Health is not simply the absence of disease or infirmity but rather a state of complete physical, mental and social well-being. To advance the benefits of integrative medicine, we collaborate with programs at leading hospitals which offer mind-body bedside care, acupuncture, guided imagery, yoga and overall wellness education.

Programs recognize the central role of nurses in healthcare and the support they need to maintain their health and resilience in the face of a stressful work environment. Nurses receive special training in self-care practices and health education that empowers them to take care of their own health and the health of their patients.

NYU Langone Health
Columbia University